Author: Henrike Klein

Why B2B distribution? At some point, all manufacturing companies are faced with the same question: Do we sell our products ourselves or do we use a B2B distributor? Ultimately, the decision is always dependent on the individual requirements of the manufacturer. For the manufacturer of premium products...

Global context and cultural influence Each country exhibits cultural differences that influence consumers’ demands, their mode of satisfaction and the communication they are likely to respond to. Around the globe, local preferences may vary resulting in the same communication receiving different responses depending on the diversity...

4Hooves as business channel We are happy to announce that we have partnered up with 4Hooves. 4Hooves is an up and coming online search engine for the equestrian industry, bringing together brands and customers. There is also a marketplace available, offering a "shop-in-shop" - system with...

Malou's sugar-free horse feeding supplements We are happy to announce the launch of our very first product line "Malou For Horses". Malou offers a range of organic feeding supplements such as feeding oils, healthy treats and organic care products. Well, sometimes we do get asked how we came up...