About us


Your b2b – service provider for everything equestrian

In a rapidly changing world where (global) customers expect only the best products and where more and more international competition is emerging, it can be difficult to keep up.. But it doesn’t have to be! How about a partner with a strong background in marketing, logistics and communication who knows the market? Sounds good? Then let us tell you a little more about Equestrian International.

Equestrian International is the result of numerous conversations with customers around the globe who want to grow or expand their business, but are faced with similar problems. I don’t know the different markets and trust the wrong people with the result of damaging my brand or simply buying into overpriced services. Often, international companies brands and strategies are difficult to manage, especially when talking to different people in each market.

At Equestrian International we are aware of that and can simplify the sales process for you internationally. We are your main point of contact and manage a network of native speakers and market leaders in each market, ensuring that your CI, your branding strategy and your communication are closely followed. We also provide logistics services in and from Germany and ensure that your orders are dispatched cost effectly and on time. More details can be found in the “Services” section. Our existing customers include dealers, manufacturers, horse trainers, breeders, event organizers and veterinary clinics.

The founder of Equestrian International

Equestrian International was founded by Henrike Klein and George Mukasa in early 2018. In the course of our work for the search and shopping platform 4Hooves, we encountered increasing demand for B2B services in the equestrian market – in particular from foreign manufacturers and dealers.

Henrike Klein

Henny has in-depth knowledge of marketing, eCommerce and B2B and has previously worked in the fashion industry with niche and luxury brands. She has been a passionate rider since childhood and benefits from in-depth global market and market research knowledge. She is also the founder of 4Hooves, an e-commerce shopping platform for the equestrian market.

George Mukasa

George started his professional career in technical sales and found his passion in international logistics and communication during his second job in the Royal Navy. A logistician by heart, he has been developing processes and models in the supply chain since and adapting and optimizing existing delivery networks to meet the challenges of today and tomorrow. His strengths include logistics, communication and internationalization.